Instant messaging, on-demand television/movie content, microwave in one-minute, the drive-through pharmacy, one-click purchase, quick delivery. The value proposition is simple, speed.
Growing a business is not an on-demand phenomenon.
Doing your homework is key i.e. industry relevant research and trends, consumer/customer spending, identifying opportunities and threats, and lastly projecting your financials. This takes time and patience, something many of us simply don't want to do because it's not quick.